In a groundbreaking achievement for Hyundai Motor India Limited (HMIL), the country’s premier car exporter, the recently launched SUV, Exter, has taken the Indian automotive market by storm. The resounding success of Exter is evident from the remarkable milestone it achieved – over 50,000 bookings in less than a month since its July 10 debut. This unprecedented response underlines the unwavering demand and enthusiasm of Indian customers for this exceptional SUV.
Unleashing the Hyundai Exter: A Triumph of Innovation and Quality
Hyundai has once again raised the bar by introducing the Exter SUV to the Indian market. The Exter arrives with an irresistible starting price of Rs 5,99,900 (ex-showroom), making advanced technology, superior quality, and a plethora of next-gen features accessible to a wider range of customers. Tarun Garg, the Chief Operating Officer of Hyundai Motor India Ltd., expressed his elation, highlighting how Exter aligns with Hyundai’s commitment to democratizing cutting-edge technology, safety, and comfort for all its valued customers.
A Stellar Blend of Features and Choices
The surge in Exter’s bookings has been nothing short of remarkable, transitioning from 10,000 to an astounding 50,000 within just 30 days. A key insight from this surge is that nearly 75 percent of customers opt for the sunroof-equipped variants, adding a touch of luxury and panoramic views to their driving experience. Moreover, more than one-third of bookings are for the automatic model, boasting the industry’s pioneering AMT with paddle shifters – a true testament to the discerning tastes of Indian consumers.
Assurance of Quality and Care
Hyundai’s commitment to customer satisfaction shines through in Exter’s offerings. With a three-year unlimited-kilometer guarantee as standard, coupled with the option of a seven-year extended guarantee, customers can enjoy worry-free driving for years to come. What’s even more remarkable is that Exter’s maintenance costs are the lowest in its segment, further emphasizing Hyundai’s dedication to providing not only high-quality vehicles but also a cost-effective ownership experience.
Expansive Reach and a Stellar Lineup
HMIL’s influence stretches far and wide, with an extensive network of 1,350 sales outlets and 1,520 service sites strategically placed across India. This ensures that customers can easily access the stellar lineup of Hyundai vehicles, which includes popular models like the Grand i10 NIOS, i20, Aura, Venue, Verna, Creta, and the all-electric SUV Ioniq 5, among others.
As Hyundai continues to redefine the Indian automotive landscape with its groundbreaking offerings, the Exter SUV stands tall as a testament to innovation, quality, and customer-centricity. The incredible surge of over 50,000 bookings within a month attests to the Indian consumers’ eagerness to embrace Hyundai’s technological prowess and commitment to excellence. With Exter, Hyundai isn’t just introducing an SUV – it’s igniting a new era of driving experiences and setting new benchmarks for the industry.
