Snapchat announced ‘Spotlight‘ a video sharing feature to take on TikTok. The spotlight feature is currently available in the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany, and France. The feature is expected to be available in other countries shortly.
You can find the Spotlight feature on the bottom right corner of the app. The Spotlight feature is similar to TikTok. Spotlight is using the same swipe gestures as TikTok for navigation. Instagram also recently announced a similar feature called ‘Reels’.
Spotlight videos can be up to 60 seconds long and as usual, Snapchat has many creative tools for the creators. Unlike other competitors, In the Spotlight, you cannot download or republish others content. Spotlight content is moderated and doesn’t allow for public comments.
Snapchat is the original creator of ‘Stories’ and ‘Disappearing messages’ features. Snapchat’s Stories feature is now available on almost all social media platforms. And WhatsApp is the recent company to copy the disappearing messages feature. Checkout if you don’t know how to use the Disappearing messages feature on Whatsapp.
Snapchat is currently having 249 million daily active users and it expects a good response for the Spotlight feature. Snapchat wants Spotlight to reward popular videos. The unique popular video could earn a share of more than $1 million a day. To win the reward your video must have the highest unique view count.
