According to CMR, India sells 15 million conventional two-wheelers each year, accounting for roughly 99 percent of the two-wheeler market
Ola CEO Bhavish Aggarwal describes the Ola scooter sales as “unique not only for the auto sector but also one of the greatest single-day sales for a single product in India’s e-commerce history.”
On August 15, the business revealed the Ola Sl electric scooter, which comes in two versions: S1 and S1 Pro, priced at Rs 99,999 and Rs 1,29,999, respectively (ex-showroom including FAME II subsidy and excluding state subsidies).
While the sale was supposed to begin on September 8, it was postponed by a week due to “technical issues” in making the purchase website available to clients. Before the release of the Ola S1, products had to make tradeoffs in terms of range, cost, and digital features. Consumers in India particularly price concerned. They are value-conscious rather than cost-conscious. They didn’t think it was a good fit for them
During the two days when the buying window was open, Ola Electric sold 1,100 crores worth of scooters.
Ola began selling and booking its electric scooters, the S1 and S1 Pro, through the Ola app only on Wednesday, after the website intended for purchases experienced technical issues last week. According to CEO Bhavish Aggarwal, sales peaked at four units per second on Thursday, but second-day results are even better.
Also read : Ather 450X Vs Ola Vs Simple One Electric Scooter Comparison
In almost two days, we have sold over Rs 1,100 crore! This is unparalleled not only in the automobile sector but also in Indian e-commerce history since it is one of the greatest sales in a single day (by value) for a single product,” Aggarwal wrote in a blog post on Friday. “We are, without a doubt, living in a digital India.”
Although the sale period has ended, the scooters can still be reserved on Ola Electric’s website. On November 1, the sale will resume.
The Ola electric scooter, built in the Ola Future factory near Krishnagiri in Tamil Nadu, is less expensive than rival offers from Ather Energy, Bajaj Auto, and TVS Motors while yet promising a longer range and better performance.
According to CMR, India sells 15 million conventional two-wheelers each year, accounting for roughly 99 % of the two-wheeler market. Significant impediments, such as higher initial purchase prices, a lack of charging infrastructure, and a restricted sales and service network for electric two-wheelers, continue to stymie the widespread adoption of electric two-wheelers, according to the report.
Ola is also planning to invest $2 billion with its partners over the next five years to establish an electric two-wheeler charging network.
Also read : New Suzuki Burgman Street Electric Spied On Bengaluru Roads
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