Netflix officially entered the gaming world earlier this month when it launched a mobile game service for Android customers. While Netflix claims to be working on an iOS app, Bloomberg tech reporter Mark Gurman claims that Apple’s App Store restrictions will prevent Netflix from making games available through its app.
Apple prohibits third-party apps from serving as a game hub, which has sparked debate among cloud gaming services such as Xbox Cloud Gaming, Nvidia GeForce Now, and Google Stadia. Only by delivering their games through a web app, as Facebook has previously done, can cloud gaming firms get past this.
Netflix will skirt Apple’s rules by making its games available on the App Store, according to Gurman’s monthly Power On newsletter. This means you won’t be able to download or play games through the Netflix app; you’ll only be able to launch them.
On Android, the service works in this way; the games are nicely bundled in a dedicated tab within the Netflix app but must be downloaded separately from the Google Play Store. While this configuration is good, it is insufficient for an all-in-one gaming service. From within the service, users should be able to download and play games.
As a result, Gurman believes Netflix will eventually move its games to the cloud. Again, this would be fine for Android, but Apple’s regulations make cloud gaming nearly hard to succeed, forcing services to make do with rudimentary web apps. It’s unclear what will happen to Netflix on iOS if the company embraces cloud gaming.
Apple will have to amend its regulations or offer Netflix an exception, according to Gurman. “As a result, Apple, a longtime collaborator but also a growing adversary, is in charge of Netflix’s ultimate success.”
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