Mahindra and Mahindra have announced the price increase which will be applicable across all its commercial and passenger vehicles. The price hike will be by 1.9% resulting in Rs 4,500 to Rs 40000 depending upon the model and variant. The new price will come into force starting from 8 January 2021.
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Their ever-popular Mahindra Thar which got a facelift recently also falls under the ambit of the revised price list. The price will apply to all bookings made between 1 December 2020 and 7 January 2021. For bookings made from 8 January onwards the prices levied will be those as on date of the delivery of the vehicle. In December 2020 the company received around 6500 bookings for Thar out of which 50% of customers opted for an automatic variant.
According to Veejay Nakra, CEO- Automotive Division, M&M Ltd, “The price increase was necessitated due to the unprecedented increase in commodity prices and various other input costs over the past many months. We have made all efforts to reduce our costs and deferred price increase for a significant duration, but due to the quantum of the input cost increase, consequently, we are taking this price increase effective January 8, 2021.
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