The feature had been tested by the firm earlier this summer, but it was not generally available
Instagram revealed a slew of new features for both the Instagram Feed and its TikTok competitor, Reels, that will go live this week. Users will be able to collaborate, generate finances, and make greater use of music on Reels, among other things, thanks to the creator-focused improvements. The business will also improve the usability of its Instagram desktop website by allowing users to publish photographs and videos under one minute in length using their desktop web browser.
According to the corporation, the latter has been a long-requested new feature that will be offered to global audiences on Thursday, October 2. The other new features will be released throughout the week, beginning with “Collabs” today.
This is a “test” function, according to Instagram, and it will allow people to co-author both Feed posts and Reels. Users can do so by inviting another account to collaborate from the Instagram tagging screen. Both accounts will appear in the post or the Reels header if the other person agrees, and the content will be shared with both sets of followers. Even though Instagram only announced the test today, many Instagram users have already noticed it in the app, as the company began a small-scale global test of the feature in July.
At the time, Instagram said only a small number of people would have access to the feature, and it didn’t indicate when it would roll out more broadly. When two creators choose to collab, the post or Reel will appear on both their Profile Grids and it will have a shared view count, like count and comment thread. On Wednesday, Instagram will also begin to test a new way to create fundraisers for nonprofits, with the introduction of a feature that lets you start the fundraiser directly from the creation button (the “+” plus button at the top right of the screen.).
Instagram will also begin testing a new way to create fundraisers for NGOs on Wednesday, with the addition of a feature that allows you to start the fundraising immediately from the creation button (the “+” plus button at the top right of the screen). Instead of Post, Story, Reels, or Live, you’ll see an option to choose a nonprofit benefit when you press this choice.
When you tap this option, instead of selecting Post, Story, Reels or Live, you’ll see an option to select a nonprofit benefit. Instagram claimed at the time that just a small number of individuals would have access to the function, and it didn’t say when it would become more widely available. When two creators collaborate, the post or Reel will display on both of their Profile Grids, with a combined view count, like count, and comment thread.
Instagram has long supported fundraisers, including last year’s addition of assistance for nonprofit fundraising during live streams. But it hadn’t previously provided a mechanism to start fundraising from a separate location on your Instagram profile. Alessandro Paluzzi, a developer and reverse engineer, discovered the new fundraiser button under development back in September and identified it ahead of its rollout this week.
Instagram will roll out two new effects called Superbeat and Dynamic Lyrics that will aid creators who use music in their Reels edits and performances. According to Instagram, Superbeat will add clever special effects to music to the beat of the user’s song, while Dynamic Phrases will display 3D lyrics that flow with the song’s “groove.”
These new features follow TikTok’s April release of a half-dozen interactive music effects, including many that add visual effects timed to a song’s tempo. Reels, on the other hand, has had a far smaller variety of first-party creative effects up until now, relying instead on its community to develop its library beyond the fundamentals like a timer.
The Reels capabilities will be available with desktop uploading, which will be limited to images and videos under one minute in duration, according to Instagram. The business discontinued its IGTV brand for long-form video earlier this month, although recordings up to 60 minutes are still allowed. That’s now referred to as “Instagram Video,” which encompasses anything that isn’t video in a Story or Reel.
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