According to recent media reports, Ather Energy is working on a more cheap electric scooter as well as expanding its operations to other cities around the country.
The Bengaluru-based startup is also expected to offer the next scooter for roughly Rs. 1 lakh, which is comparable to ordinary 125cc petrol-powered automated scooters. Ather now sells two versions in India: the 450 Plus for Rs 1,13,000 and the 450X for Rs 1,32,000 (both ex-showroom), making them among the most costly scooters available.
Ravneet Phokela, Ather’s Chief Business Officer, confirmed in a recent interview that a third product based on the Ather 450 platform is already in development and will be available in the first quarter of FY2023.
Also read : Ather 450X Vs Ola Vs Simple One Electric Scooter Comparison
They are already working on a device that will be less expensive than the 450 Plus; it will enter the same price range as the others (e.g. Ola and Simple) (e.g. Ola and Simple). Moreover, the design or mechanism details have not been revealed by the company yet. Ather Energy did, however, file a patent for a new scooter design, which may or may not be the one that is released.
What’s more, Mr Phokela expressed, if higher specs implied more prominent deals, the TVS NTorq would prevail upon the Honda Activa, yet the marketing projections paint an alternate picture.
He proceeded to say that buyers get tied up with a brand’s more extensive idea and a big motivator for it, which stretches out past its particulars.
Model determinations are fundamental since they build up a key limit however it is concerning how complete specs fit together, that they are so pertinent to clients, the experience they get, the ride quality, etc.
Henceforth, rather than zeroing in on bringing down the costs of its current things, the brand is zeroing in on offering new items at more serious rates.
Also read : Vibrations From Powerful Motorcycles Pose A Threat To Apple’s IPhone
Follow us on Twitter, Telegram and Instagram
1 comment
Comments are closed.