With a 23% market share, Samsung was the most popular smartphone brand.
According to preliminary data released by global market research firm Canalys, Xiaomi took third place with 14% market share, followed by Vivo and Oppo with 10% market share overall.
According to a new report released on Friday, Apple recovered second place in the worldwide smartphone market with a 15% share in the third quarter (Q3) of this year, thanks to strong early demand for the iPhone 13.
With a 23% market share, Samsung was the most popular smartphone brand. According to preliminary data released by global market research firm Canalys, Xiaomi took third place with 14% market share, followed by Vivo and Oppo with 10% market share apiece.
In the third quarter of this year (July-September), global smartphone sales declined 6% as vendors battled to satisfy demand due to component shortages.
“The chipset famine has arrived in full force. The smartphone business is working hard to increase device production as much as possible. Chipset manufacturers are raising pricing in an attempt to close the gap between demand and supply on the supply side “Ben Stanton, Principal Analyst at Canalys, agreed.
Regardless of this, “Until well beyond 2022, there will be a scarcity. As a result of this, as well as rising worldwide freight costs, smartphone manufacturers have reluctantly increased retail pricing “, according to Stanton.
“Smartphone vendors are also having to make last-minute revisions to product specifications and order amounts on a local level. This is necessary for them to maximise volume capacity, but it does result in confusion and inefficiency when dealing with retail and distribution channels “he added
Many channels are worried as they approach major sales holidays like Singles’ Day in China and Black Friday in the United States.
“Smartphone channel inventories are already low, and as more customers anticipate similar sales cycles, the impending tsunami of demand will be impossible to meet,” Stanton noted.
Customers might expect less aggressive smartphone discounts this year.
Also read : It’s Possible That Whatsapp Will No Longer Provide Unlimited Drive Backups!
Follow us on Twitter, Telegram and Instagram
