Have you noticed some well-known tech accessory makers disappearing from Amazon? Those aren’t just rare incidents they’re a part of a larger campaign. In a response to The Verge, Amazon has confirmed a South China Morning Post report that the internet giant has banned over 600 Chinese brands (spread across 3,000 seller accounts) over review fraud incidents. These firms intentionally and repeatedly violated review policies banning incentive reviews, Amazon said.
The crackdown began in earnest five months earlier, but it received wider attention when Amazon banned Aukey and Mpow. The vendors were caught offering rewards, including gift cards, for customers leaving reviews. Amazon later booted RAVPower, Vava, and other relatively well-known brands for similar behaviour. It’s not clear how many non-Chinese brands have faced bans.
There are signs these vendors are either dodging bans or have otherwise escaped some detection, such as Aukey earbuds under the Key Series brand. However, it’s safe to say the wider anti-fraud strategy has significantly changed Amazon’s marketplace — much to the chagrin of banned companies that heavily depended on Amazon-based sales.
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