Apple previews shows on its streaming service, Apple TV+
Apple opened its show not with new hardware, but with a short video highlighting some of its shows on the Apple TV+ streaming service. The company is bankrolling billions of dollars of new video content, including shows starring Reese Witherspoon and Jon Stewart. It costs $4.99 per month or is bundled with other Apple services, and the company has never revealed subscriber numbers.
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Apple announces new low-cost iPad, iPad Mini
Apple CEO Tim Cook moved on to product announcements, starting with a new iPad. The video was recorded in an empty auditorium.
Apple’s lowest-cost iPad, simply called iPad, is getting an update with a faster A13 processor and a better, 12-megapixel front-facing camera for improved video calls, like on Zoom. It has a wider lens to capture more people in a single scene and can have an LTE wireless connection.
It costs $329 (Rs.30,900) with 64GB of storage. That’s more storage but the same starting price as before. It goes on sale next week.
Apple also announced a new iPad Mini, which has a smaller 8.3-inch screen. It has a redesign featuring a new, flatter design language, like the iPhone 12. It has smaller bezels with no fingerprint sensor on the front and comes in several colours, including purple. It has a 12-megapixel rear camera and stereo speakers.
The Touch ID sensor has been built into the top button, which turns the screen on and off. It uses a USB-C connector, instead of Apple’s proprietary Lightning connector. It can support a 5G wireless connection. It works with Apple’s stylus, the second-generation Pencil.
It starts at $499 (Rs.46,900) and hits stores next week, Apple said.
Apple announces new Apple Watch Series 7
The new models have more than 20% screen area over last year’s Series 6 models but retain an industrial design with rounded edges. Apple said the screen is more crack-resistant and it charges faster.
Apple has redesigned its software to fit more information on the screen, the company said. It comes with several new watch faces, including a face that tracks time zones around the world.
The entry-level model is available in five colours, including blue, and red. It also comes in aluminium, steel, and titanium cases, all of which have different prices. Previous Apple Watch bands will still work with the new models, the company said.
Apple didn’t reveal a release date for the new models but said they would be available “later this fall.”
Apple’s workout service expands internationally, will be available in new languages
Apple’s health guru and fitness instructor, Jay Blahnik, said the company will expand its workout streaming subscription, Fitness+, to several new countries. It’s currently available only in a few nations which speak English. Apple will make videos in six new languages, including Spanish.
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Fitness+ is one of the new subscriptions the company is relying on to get Apple users to spend more money on the company’s services. It’s now adding workouts for winter sports and is adding social features, called Group Workouts.
Apple is bundling three-month trials with new Apple Watches
Apple announces iPhone 13 with smaller notch and bigger battery
With more than 2 million viewers watching on YouTube, Apple CEO Tim Cook announced a new iPhone model called iPhone 13.
The iPhone 13 has a smaller display cutout, or “notch,” at the top of the screen, as well as larger batteries that provide the devices with between 1.5 and 2.5 more hours of battery life than last year’s models, depending on device size, Apple said.
Otherwise, the new iPhone 13 mostly has the same design as last year with new camera modules arranged diagonally. One camera is a 12-megapixel wide-angle lens, with a big sensor that captures 50% more light, Apple said. The other is an ultra-wide lens.
One of the camera improvements is a new “cinematic mode” that can hold focus on a moving subject.
It also has a bigger battery and brighter screen, Apple said. It comes in two sizes, 5.4 inches, and 6.1 inches, and five colours.
It has a new Apple-designed chip powering it, which the company is calling the A15 Bionic. It has six cores and a specialized portion for running artificial intelligence algorithms.
Like last year’s model, the new iPhones will have 5G connectivity. Apple said it works on carriers in 60 countries.
The iPhone 13 mini costs $699 (Rs.69,900) and the iPhone 13 costs $799 (Rs.79,900), Apple said, the same prices as last year. The devices now start with 128GB of storage space, an increase over last year.
Apple announces high-end iPhone 13 Pro models with bigger batteries
Apple announced the iPhone 13 Pro and iPhone 13 Pro Max with longer battery life.
The iPhone 13 Pro should have a 1.5-hour longer battery life and its bigger sibling will have a 2.5-hour longer battery life, Apple said. The iPhone 13 Pro starts at $999 (Rs.1,19,900) and the Pro Max starts at $1,099 (Rs.1,29,900), the same prices as last year. Apple also has added a larger 1TB storage option.
The new iPhones will go on sale on Sept. 24, Apple said.
They have the same screen sizes as last year’s models, with a 6.1-inch version and a bigger 6.7-inch version. This year’s models also come in a “Sierra Blue” version.
The biggest distinguishing characteristic between iPhone’s base models and its Pro models is that they have three rear-facing cameras, including a zoom lens, a wide lens, and an ultra-wide camera, which can focus on objects as close as 2 centimeters away.
The iPhone 13 Pro has a display that Apple calls “Super Retina XDR with ProMotion” that has twice the refresh rate as previous iPhones. This means that scrolling on an iPhone should look smoother with less lag.
The Pro models have the same chip as the main iPhones, the A15 Bionic, Apple said.
This year’s models are still constructed out of stainless steel, Apple’s marketing chief. Greg Joswiak said.
Apple CEO Tim Cook returned to the stage in an empty auditorium to wrap up the event and the company’s announcement.
Are you excited about the new Apple products launched? Do let us know in the comments section.
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